Jason Koebler, writing for The Motherboard:

The argument boils down to this: If a corporation is using business practices that are unfair to its customers, its customers should simply spend their money elsewhere. If you don’t like that you can’t repair your John Deere tractor, or your iPhone, or your Playstation 4, just buy from another company. Eventually, big companies will have to treat their customers better or they will lose money.

It’s an argument I’ve heard often enough that I started researching whether voting with your wallet is actually a plausible strategy. What I found is that even the staunchest free market supporters don’t believe that an “informed minority” can change corporate behavior that screws over consumers.