Protecting free speech is not something we do because we agree with all of the speech that gets protected. We do it because we believe that no one—not the government and not private commercial enterprises—should decide who gets to speak and who doesn’t.
What has gone largely without mention during this debate is that GoDaddy, Google, Squarespace, Cloudflare, OkCupid (really), and others are getting credit for making the easy, popular choice. They don’t own claim to the moral high ground by succumbing to public pressure to censor their networks. Cloudflare’s CEO himself wrote that his decision was “arbitrary” and “dangerous”.